Four women sitting and holding tequila cocktails.

Women in the Spirit’s Industry

May 2nd, 2023

Not only are we seeing more women sipping spirits with tequila being the drink of choice, but we’re seeing women playing leading roles in the industry.  Mixologists, distillers, brand owners and connoisseurs are playing integral roles and we are here for it!

Changing Attitudes

Historically, sipping spirits and tequila has been associated with masculinity, particularly in Western culture. This can be attributed to a number of factors, including the way in which these beverages are marketed, their traditional associations with male-dominated activities such as hunting and sports, and the social norms surrounding alcohol consumption. Advertisements for these beverages have often portrayed them as symbols of masculinity, using images of rugged outdoorsman or sophisticated businessman enjoying a glass of whiskey or tequila. 


However, times are changing and there is a growing trend of women breaking down traditional gender roles and exploring traditionally male-dominated areas, including the spirits industry. This shift in attitudes is leading to more women feeling empowered to enjoy premium tequila and other spirits.

Women and Tequila

There are a number of reasons why women have gravitated towards premium sipping tequila.

Depth and Complexity

There is a growing appreciation for depth and complexity, and women are partaking. cada día tequila reposado is made from 100% blue agave and rests in barrel for 8 months, which gives it a more complex and refined flavour profile. This complexity and depth make it a more sophisticated and nuanced drink, appealing to those who enjoy exploring and appreciating the nuances of different spirits. Women, in particular, are becoming more discerning drinkers and are drawn to premium sipping tequila as a way to indulge in the depth and complexity of the spirit.


Premium sipping tequila is often seen as a sophisticated and refined beverage, which can appeal to women who are looking for a more elevated experience. The high-quality production methods used in making premium sipping tequila can also make it a more appealing choice for women who are interested in the craftsmanship behind the products they consume. 

Health and Wellness

For women who prioritize health and wellness, premium sipping tequila can be a compelling choice. Tequila has gained a reputation as a spirit with potential health benefits, such as regulating blood sugar levels, aiding digestion, and reducing inflammation. In particular, premium tequila made from 100% blue agave is often sought after by health-conscious individuals as it is made from high-quality, natural ingredients.


Unlike other spirits, premium tequila’s sugars from the Agavins are not absorbed into the system. This means that it is considered to be one of the healthiest spirits on the market, especially for women who are mindful of their sugar intake. In addition, premium sipping tequila is often consumed neat or with minimal mixers. For those who want to indulge in a drink without compromising their health and wellness goals, premium sipping tequila can be an attractive option.

We celebrate and support the growing number of female premium tequila sippers as a sign of progress towards a more diverse and inclusive spirits industry. At cada día tequila, we love meeting other women who continue to break barriers in the spirits industry, and we’re excited to see the lasting impact their efforts have on the community. With a female founder and CEO, we believe that diversity and inclusion are essential for the growth and evolution of any industry, and we’re committed to supporting and uplifting women in spirits every step of the way. Cheers!

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Crafted for the celebration of life, cada día tequila translates the enjoyment of living life to the fullest, and all of the exceptional experiences that entails, into a premium sipping tequila.

Sip. Savour. Celebrate.

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